Kent Rohl Property Marketing Report

Over 43,474 buyers reached in 9 days

This campaign delivered strong visibility, buyer engagement and meaningful traffic to the property listing for 39 Rowland Terrace, Coalfalls. The focus of this report is simple: how effectively the ad spend turned attention into real listing activity.

Reporting period: 06 Mar 2026 – 13 Mar 2026
Ad Spend
$366.99
Listing Visits
3,850
Link CTR
8.31%
Property exposure
43,474
People reached by the campaign
Traffic to listing
4,510
Clicks sent through to the property listing
Video interaction
23,771
Video plays across Facebook and Instagram
Overall engagement
13,371
Combined page engagement generated by the ad

Plain English snapshot

The key story at a glance: reach, engagement and traffic all working together.

What this means in plain English

  • 1
    Strong market visibility. The ad put the property in front of 43,474 people over just 9 days.
  • 2
    High buyer curiosity. It generated 4,510 clicks, showing that people were not just seeing the property — they were taking action.
  • 3
    Real listing traffic. The campaign drove 3,850 landing page visits, which is where serious interest starts to build.
  • 4
    Efficient spend. Every listing visit cost roughly $0.10, which is a very cost-effective result for property marketing traffic.

Cost efficiency

Cost per 1,000 impressions
$6.76
Cost per link click
$0.10
Cost per landing page visit
$0.08
Daily listing visits generated
428/day
Daily clicks generated
501/day

Traffic funnel

A clean view of how attention narrowed into listing visits.

Reached
43,474
Unique people who saw the ad
Video plays
23,771
People engaged with video content
Link clicks
4,510
Clicked through for more information
Listing visits
3,850
Arrived on the property page
Listing visits from clicks85.4%
Listing visits from reach8.9%
Video starts from reach54.7%

The standout number here is that 85.4% of clicks converted into a landing page view. That means the traffic was not just accidental tapping — it translated into meaningful property-page activity.

What stands out

Impressions delivered
54,288
Average frequency
1.25x
Link click-through rate
8.31%
All-click click-through rate
15.39%
Total clicks of any kind
8,356
Cost per person reached
$0.0084

Interactive breakdown

Switch between traffic, video and engagement performance.

4,510 clicks sent to the listing and 3,850 property page visits generated. This is the section most useful when demonstrating that the campaign did more than create awareness — it actively pushed buyers toward the property listing.

The video data shows that the creative did its job: it captured attention at scale and retained a portion of viewers through to deeper watch points.

Engagement gives useful social proof. Shares, reactions and saves all indicate that the property was earning attention and interest, not simply passive impressions.